There are a few ways to curve words in Illustrator. You can use the Curl tool, which is located at the bottom of the tools palette. The Curl tool allows you to curl a word or phrase into a specific shape. You can also use the Flatten tool, which is located at the top of the tools palette. The Flatten tool flattens all of your text into one big block. Finally, you can use the Round tool, which is located at the right side of the tools palette. The Round tool allows you to create circles, squares, and other shapes.